Brief: We were tasked by RFSL Stockholm to create a guerrilla campaign highlighting their work for HBTQ people's rights.
The goal was to get lot of attention using small means.
Solution: We did an art installation in which we placed a tombstone saying "REST IN PEACE FAGGOT" in central Stockholm.
Further down on the tombstone we wrote "Here lies a word of abuse burried". Flowers and candles were placed around the tombstone for greater visual impact.The campaign was widely spread on social media and several newspapers wrote about it.
A video on TikTok got over 610k views.