Brief: We were tasked by RFSL Stockholm to create a guerrilla campaign highlighting their work for HBTQ people's rights.
The goal was to get lot of attention using small means.
The goal was to get lot of attention using small means.
Solution: We did an art installation in which we placed a tombstone saying "REST IN PEACE FAGGOT" in central Stockholm.
Further down on the tombstone we wrote "Here lies a word of abuse burried". Flowers and candles were placed around the tombstone for greater visual impact.The campaign was widely spread on social media and several newspapers wrote about it.
A video on TikTok got over 610k views.
Read more at QX.se
Further down on the tombstone we wrote "Here lies a word of abuse burried". Flowers and candles were placed around the tombstone for greater visual impact.The campaign was widely spread on social media and several newspapers wrote about it.
A video on TikTok got over 610k views.
Read more at QX.se
